We all need to make our way in the world once we have finished formal education and realised that this is it . . . .  no more softly softly cushioning from ma and pa.  Time to get out there and earn a crust or two.  If we have been out to work for a few years we may well find that we have a talent or skill that we can market independently and make an even better profit and livelihood.  But how to do this.  Well there are the more modern methods of marketing one’s skills by telling everyone about them on social media; having adverts/business cards printed at the nationally known printing shop – these can then be distributed around near our homes and with friends down the gym etc.  Getting the word out there is critical.   Sometimes it can be difficult to break down the barrier of preconception.  Take a service you have developed online and you want to attract folk to try it out.  If they can’t see an immediate benefit then it can be a bit of an uphill slog to gain their time and attention span.  Making the product or service look exciting and almost indespensible is one way, ensuring the friends and family feel part of it and engaged is another.